You heard it all. It is easy to get into blogging, rank your site on the first page of Google, and make the most out of your opportunities. You got started, full of enthusiasm, and got disappointed. It never happened for you. There are loads of fairy tales circulating about starting a blog, and you will have to be realistic. How many other bloggers, covering the same topics as you are out there? And how many of them have been established for years?
If you don’t have a marketing strategy and a way to reach your potential buyers, you are never going to make it in the competitive world of blogging.
You Need to Aim for Engagement
People will tell you that you will need at least a few thousand social media followers and blog subscribers to make it. So you go out there, run ads, buy followers (never do this), and wait for the magic to happen. The truth is that without engagement, you will never make money blogging. In fact, engagement is the best marketing tool out there.
It Takes Time
No matter how much you write, share updates, and vlog, you will have to be patient when starting a new site. Give search engines a chance to trust you and find out how relevant your content is to the keywords you are using. You will need to build up to the momentum and traffic when everything falls into place and you are able to generate leads, sales, and engagement on autopilot. You might want to focus on one social media platform or type of content, once you have figured out what is working and what’s not.
SEO Alone Will Not Generate Results
One of the common misconceptions regarding blogging is that you can generate results using SEO alone. You should make the most out of your search engine rankings and do your keyword research, but you always have to write with the customer and reader in mind. You cannot generate interest and demand if you are not speaking the language of your audience. You should also pick your promotions or affiliate offers to match the needs of your readers. Do a survey and make sure that you are addressing the most urgent needs of your audience.
Measuring Social Media Is Crucial
Today, most of your traffic might come through social media. People no longer open the business directory or buy a book when they need information on a product or service. Instead, they ask for recommendations and check their social media groups. That is why you will have to create a plan to measure social media and focus on your ideal client, instead of trying to please everyone and end up pleasing nobody.
Social Proof Can Make and Break Your Business
One of the things bloggers get wrong when starting up is not building social proof. You will need to ensure that you are able to communicate your credentials and show people that you are a real person. You might want to subscribe to virtual b to b services that will give you the address and contact details, phone, etc. you will need to make the most out of your brand and make it appear professional, instead of giving out the image of an amateur blogger.
Scheduling Is Your Best Friend
One of the things that bloggers struggle with is time. You will need to ensure that you are making the most out of it. Your brain takes around 25-30 minutes to switch from one activity to the next, and this means that you will have to use block scheduling when it comes to your blog posts and your social media updates. The good news is that there are plenty of social media marketing packages for small business owners that will take the guesswork out of your promotions and save you up to ten hours every day.
You Have to Sell Yourself before You Sell Your Offers
It is important that you are building a strong personal brand as a blogger. You will need to allow your personality to shine through the blog and give your face to the posts. Find the right balance between personal and professional, entertainment, and valuable content. This skill is not easy to master, but you can do it, if you get to know your readers.
If you are set out to start a blog, you will have to do your niche research, find your USP and unique voice and focus on your ideal audience.
Are you a startup company? What blogging strategy has worked for you? Let us know in the comments section!