There’s no question that social media has overtaken the way we live. For businesses, social media presence is crucial and may even mean the difference between failure and success. However, there are still businesses that refuse to go online or are not aware of the full advantages of social media. Here we’ll discuss the essential benefits of social media marketing for business that every business owner should know about.
Social media marketing is the use of social media and websites to promote a product or service. It’s also referred to as digital marketing. Traditionally, people go to groceries to buy necessities, but now they are increasingly opting out of this and are turning to online stores and virtual marketplaces for their purchases. The recent lockdowns also boosted promoted online purchasing and transactions and it seems this part of the lifestyle is here to stay.
This is also the case when it comes to social media marketing in the Philippines, a country that’s among the first to adopt a more digital buying, marketing, and advertising experience.
Benefits of Social Media Marketing for Business
If you choose to make use of this strategy to grow your online presence, here are some of the benefits you’ll be able to enjoy.
1. Create brand awareness
Brand awareness is one of the most crucial aspects of effective marketing. Consumers usually buy products from brands that they recognize.
Social media marketing allows you to make your brand known easily. According to a recent study, at present, over half of the world’s population is on social media. This means that by simply being online, businesses can gain exposure that they won’t necessarily get if they use traditional forms of advertising or marketing.
On top of this, you don’t have to spend a lot of money to get access to this audience, since signing up or creating your own page is free on most social media platforms.
2. Engage with customers
In traditional forms of marketing, the target audience is delegated to an observer role. In contrast, social media allows brands to directly connect with customers and their target audience.
With social media, you’ll be able to build rapport and create authentic relationships with them. With a good strategy, you can also create a conversation with your audience that will create a “buzz” about you’re offering.
If you want to achieve this level of closeness with your followers, you also need to be responsive to their comments, suggestions, and feedback. Be as helpful and informative as possible.
3. Identify your target market
In the real world, there’s no sure-fire way to identify your target audience — people who are more likely to avail of your product or service. However, social media affords you the opportunity to connect with those individuals.
Almost all social platforms now come with tools that allow you to identify the people who are more inclined to buy the service or product that you provide.
For example, in Facebook, if you create an ad, this will automatically be shown to people who are most likely to find it relevant, under the specific geographic and demographic data you have specify. So this part of advertising is already done for you — you only need to focus on creating content and delivering your product or service.
4. Stay on Top of Mind
For businesses, it’s important to create recall. Above all, it’s what keeps consumers coming back for your service or product. Besides, research also that retaining customers is cheaper than gaining new ones.
On that note, you must always be seen and heard. In social media, you can post whenever you want without much restriction.
That saying, you should also think about the content you’re putting out. You shouldn’t come across as desperate or needy, and your content must add value to your brand.
5. Convert leads to sales
Getting good traffic and engagement is nice, but at the end of the day, you need to get money in the bank. The truth is most people in social media aren’t there to spend, but to scroll their feeds and talk to friends. However, a good social media marketing strategy can also convince them to buy.
Through posts, you can highlight products and services that you offer. If you’re using Facebook, you can easily create action-to-call buttons so your followers can purchase directly on the platform. Or you can also link your page to your online store.
3 Tried-and-Tested Tips for Social Media Marketing
Now that you’re aware of the advantages that social media can provide your business, it’s time to talk about how to do social media marketing effectively. Here are basic tips you should know about.
- Know where your customer base is. There are various social media platforms out there, including Facebook, Tiktok, Instagram, Twitter, and Tiktok. The good news is you don’t have to be in every one of them. Just because Tiktok is on the rage now doesn’t necessarily mean you have to build presence there as well. Just choose 1-2 platforms where your audience is and focus your efforts on those.
- Create a good strategy. You need to carefully plan out your brand profile, your content, and how you are going to spend your budget on ads. If this isn’t your strong suit, consider reaching out to industry experts in social media marketing.
- Listen to your audience. Remember that social media creates a two-way conversation, so take use of this opportunity to get to know your audience, see their pain points and how you can help through your offerings, and listen to feedback on how you can improve. You should also use your social media as part of your customer service.
Social media marketing is vital for businesses nowadays to survive and succeed. It’s important that business owners know about its benefits and how to use it properly for their marketing goals. In the Philippines, agencies that deal with social media advertising — or management in general — are abundant, so it’s easy for business owners to delegate this aspect of their business.
Has this post about the benefits of social media marketing for business been helpful to you? Do you have other things to share or tips to give? Let us know in the comments section below!
This is a guest author who have contributed to this site.